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LG 75" UR78 UHD 4K Smart TV | 75UR78006LK.AEK

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LG 75" UR78 UHD 4K Smart TV | 75UR78006LK.AEK

75UR78006LK

LG UR78 75 inch 4K Smart UHD TV 2023

Key Features

1. Vivid colour and remarkable detail with 4K HDR10 Pro

2. A smarter viewing experience with the α5 AI Processor 4K Gen6

3. Smart Functionality, including ThinQ AI and WebOS

4. Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+


Product Specs 

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

  • Reveal the Last Detail

    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour  
    and remarkable detail.
    The nature image with rock mountain facing each other from above and below shows the contrast and details.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
Play Video

*86"UR80 feature α7 AI Processor 4K Gen6.

  • Redefine Scale of 4K

    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
    A view of nature, compared picture quality that non 4K content and upscaled 4K content.

*Image quality of upscaled content will vary based on the source resolution.



  • See UHD TV on a Whole New Scale

    Experience your favourite content up-close with an ultra-big 4K UHD TV.
    A UHD TV mount on wall behind a tabe with zen style setting.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.


  • A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.

  • WOW Interface

    Diversified Settings

    Enjoy better control of your soundbar through your LG TV's on-screen settings menu.
    The interface to change settings is displayed on the TV screen.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Cards

Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.



Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
"The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter"

*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.

*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Supported menus and apps may vary by country.

*Voice Command availability may vary by product and country.

*Menus displayed may be different upon release.

*Support for AirPlay 2 and HomeKit may vary by region.

  • Cinema-Like Immersion at Home

    Watch in 4K and enjoy a viewing experience like the ones in the cinema.
    Image showing a couple watching a show using an LG UHD TV.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*Support for FILMMAKER MODE™ may vary by country.

  • Entertainment

    Endless Content On Demand

    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
    There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The

*Netflix streaming membership required.
*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
. *Supported services may differ by country.
*Number of channels and available content may vary by product and region.

  • AAA Gaming Begins Here

    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

  • Game Optimizer
  • HGiG
  • Cloud Game

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
Image showing settings and game dashboard displayed while running a gaming software.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country

$749.02
LG 75" UR78 UHD 4K Smart TV | 75UR78006LK.AEK—
$749.02

Product Information

Shipping & Returns

Description

75UR78006LK

LG UR78 75 inch 4K Smart UHD TV 2023

Key Features

1. Vivid colour and remarkable detail with 4K HDR10 Pro

2. A smarter viewing experience with the α5 AI Processor 4K Gen6

3. Smart Functionality, including ThinQ AI and WebOS

4. Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+


Product Specs 

*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.

  • Reveal the Last Detail

    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour  
    and remarkable detail.
    The nature image with rock mountain facing each other from above and below shows the contrast and details.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
Play Video

*86"UR80 feature α7 AI Processor 4K Gen6.

  • Redefine Scale of 4K

    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
    A view of nature, compared picture quality that non 4K content and upscaled 4K content.

*Image quality of upscaled content will vary based on the source resolution.



  • See UHD TV on a Whole New Scale

    Experience your favourite content up-close with an ultra-big 4K UHD TV.
    A UHD TV mount on wall behind a tabe with zen style setting.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.


  • A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.

  • WOW Interface

    Diversified Settings

    Enjoy better control of your soundbar through your LG TV's on-screen settings menu.
    The interface to change settings is displayed on the TV screen.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Cursor movement related to Magic Remote control, available to purchase seperately. Standard remote supplied with this model.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Cards

Easily find apps, content recommendations and more for various interests including Music, Gaming, Home Office and more in the dedicated Quick Cards.



Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
"The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter"

*LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.

*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

*Supported menus and apps may vary by country.

*Voice Command availability may vary by product and country.

*Menus displayed may be different upon release.

*Support for AirPlay 2 and HomeKit may vary by region.

  • Cinema-Like Immersion at Home

    Watch in 4K and enjoy a viewing experience like the ones in the cinema.
    Image showing a couple watching a show using an LG UHD TV.

*Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
*Support for FILMMAKER MODE™ may vary by country.

  • Entertainment

    Endless Content On Demand

    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
    There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The

*Netflix streaming membership required.
*Content and app availability may vary by country or region. Separate subscription required for Disney+. (c) 2022 Disney and its related entities.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*Apple TV+ and/or select content may not be available in all regions.
*Apple TV+ requires a subscription.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
. *Supported services may differ by country.
*Number of channels and available content may vary by product and region.

  • AAA Gaming Begins Here

    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

  • Game Optimizer
  • HGiG
  • Cloud Game

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
Image showing settings and game dashboard displayed while running a gaming software.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country